Social Media’s Halo Effect on Organic Search

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On December 30th, 2009, Selena Gomez, (better known for her role as Alex Russo on the TV show “Wizards of Waverly Place”), visited Daireds Salon and Spa Pangea (client) for a haircut. Later, she tweeted about the positive experience to her 1.3 million followers. What followed was a minor Twitter explosion about the Daireds brand. Nothing that would […]

The 4-Hour Workweek – smoke test in the physical world

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Timothy Ferriss, an American writer, educational activist, and entrepreneur wrote a semi-autobiographical self-help book in 2007 that was well received by friends and family.  Ferriss’ working title, ‘Drug Dealing for Fun and Profit’, wasn’t as well received.  He decided to proceed with the name anyway, liking it because it polarized opinion.  However, once he had secured […]

Conversion Psychology #1: Why Stealing Grapes is Good for Your Form Conversions

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If you’ve ever shopped for fruit, then you’ve either “done it” … “thought about doing it” … or “watched someone else doing it”. I’m talking about grape theft, an epidemic that impacts every supermarket from Vancouver to Sydney. But is it good, bad, right or wrong? And what does it have to do with form […]